SEO is the art of boosting the rank of pages in search engines like Google. Since search is one of the main ways people find content online, higher rankings in search engines can lead to increased website traffic.
Search engines like Google use an algorithm or rule set to determine which pages to display for a given search query. Along with the time, these algorithms have evolved and have become extremely complicated in order to account for various ranking factors when determining their SERP position.
Understanding how SEO works are the very first step in this process in improving your site’s ranking. The real improvement of a website’s rank is using different SEO techniques to enhance the search process:
Keyword Research – It is one of the essential things to get started with SEO, and it also involves checking what keywords your site is already ranked in, what competitive keywords evaluate and what other keywords are looking for potential customers. Identifying the terms used by search engines in Google and other search engines gives tips on how existing content should be optimized and what new content can be created.
Content Marketing – After identifying potential keywords, content marketing begins. It can be updating existing content or creating entirely new content. Because Google and other search engines emphasize high-quality content, it is crucial to investigate which content is already there and create engaging content that provides positive user experience and is likely to rank high in search results. Good content also has a better chance of being shared on social media and attracting links.
Link Building – because links from external websites (referred to as “backlinks” in SEO) are one of the main ranking factors in Google and other major search engines, getting high-quality backlinks is one of the leading SEO levers. This may include promoting good content, reaching other sites and building relationships with webmasters, submitting sites to relevant web directories, and acquiring press to attract links from other sites.
The great thing about content writing is that you don’t have the paths or qualifications required to enter them. Although this may seem a bit daunting at first, it gives you great flexibility, because you can write content at any stage of your professional life, on any path and in different positions (freelancer, full time or part-time).
Picture OPTIMIZATION IN SEO
For what reason do we have to upgrade pictures?
Improves Page Speed
Lift Page Ranking
Web optimization Purpose
How to enhance Alt text in pictures cautiously?
Compose unmistakable alt text
Keep it short
Utilize applicable Keywords
Utilize Empty alt labels
Concentrate on client conduct